The boom in recent years in the amount of data available to us all at home and at work has been revolutionary – from heart ...

Tapping into “brand truths”, playing with memory structures and prioritising collaboration Diageo is targeting “triple wins”, ...

Russell Parsons, editor-in-chief of Marketing Week, says: “B2B marketing is evolving. In some organisations, the virtues of ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...

Almost three in five (57%) consumers say they have little-to-no trust in brands to use AI responsibly, suggesting a gap ...

The brand’s bet on a Russo vs Bonmatí rivalry paid off, delivering increased brand buzz, engagement and sales, says European ...

Clinique’s partnership with the Red Roses for this year’s Women’s Rugby World Cup marks the latest step in a long-term ...

Depop has appointed former CMO and chief brand officer Peter Semple as its new CEO, effective 1 August. Semple has served as ...

From Bupa’s marketing team restructure to On the Beach’s CMO declaring ‘more with less’ is just less, it’s been a busy week. Here is my take.

Generational theory can be a useful tool for marketers looking to define common traits in different age groups - but only ...

As the government mulls extending statutory paternity leave, dads who have taken enhanced leave acknowledge “emotional ...