The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

E-commerce furniture and home décor company, Pepperfry, has launched its latest mattress brand, Clouddio, with the new ...

Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they ...

With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across ...

The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.

International Women's Day has come and gone, and so has all the grand-standing about the need for gender equity in workplaces. Except for some companies, this diversity is not a once-a-year ...

Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

The new AI agent provides real time insights on campaign performance across ad networks for mobile game and app based ...

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal ...

Beyond just showcasing talent, events like Portfolio Evenings and Portfolio Nights are designed to help creatives see a ...