Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to ...

With Chevron overturned, it will be easier for companies to challenge FTC regulations in court, arguing that they exceed the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Brand Safety Institute released a new tool that lets publishers check whether their site domains have been flagged as MFA by verification vendors.

To solve ad tech's intractable problems, there’s a solution that the advertising industry could borrow from the hacker world: ...

Acquiring Scibids and Rockerbox is about making DoubleVerify more attractive to potential customers and stickier with ...

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns.

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Streaming TV advertisers still lack transparency. So Rain the Growth Agency created its own way to get more transparency into ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced ...