NEW YORK (AP) — Look what you made her do — Taylor Swift has announced her 12th studio album, “The Life of a Showgirl.” Swift announced the album on her website shortly after a countdown timer expired at 12:12 a.m. Tuesday. No release date was announced, but her site said vinyl editions of the album would ship before Oct. 13.

The announcement of Taylor Swift’s new album, Life of a Showgirl, has inspired big-name brands to go orange. After the color scheme for the album was teased to be bright orange and mint green, multiple big brands launched orange-themed promotional campaigns—and they didn’t hold back on the glitter.

Taylor Swift and Blake Lively are currently not on speaking terms as Swift prepares to release her next album, The Life of a Showgirl, in October, as a source tells PEOPLE.

Taylor Swift has only released a tracklist for her upcoming album, but already the masses are searching for meaning behind the titles of the 12 songs that will be featured on “The Life of a Showgirl.”

On her upcoming album, 'The Life of a Showgirl,' Taylor Swift has a song titled 'Elizabeth Taylor.' What could Swift intend by invoking the name of the Oscar-winning icon? Turns out, they have a lot in common.

Fans also think Taylor Swift could be the mystery guest on her boyfriend Travis Kelce’s podcast Wednesday, where they hope she’ll announce new music.

Here’s why fans think Taylor Swift is going to announce her 12th studio album on the August 13th episode Travis Kelce’s ‘New Heights’ podcast.