Many Canadians report that they are buying fewer American products and avoiding US-owned stores and restaurants in protest at the threat of US tariffs and annexation, but entertainment brands appear ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Chinese consumers are prioritising products with the best functional benefits, as brand loyalty drops to its lowest level in history, with the preference for local brands reaching 77% in 2023, a 21% ...
Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights.
This year’s Super Bowl ads ranged from heartfelt to downright crazy. Beyond the beer, snack and candy brands that continue to engage us, it was refreshing to see some other categories, like kitchen ...
Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...
This is a story about the enduring power of pride, and a celebration of XXXX's ongoing belief in the ability of creativity to turn deep strategic insight into sales driving gold. By doubling down on ...
Fluctuating weather patterns are making it more difficult for retailers to plan seasonal offerings to match consumer demand. Demand for circular fashion is growing; leading retailers are exploring ...
The European beverage industry is undergoing a transformative shift, driven by health-conscious consumers, innovative products, and sustainability trends, and is unlocking a wealth of untapped ...
Short-form video has already become a key source of entertainment, cultural connection and engagement for under 45s in Latin America. Marketers need to embrace experimentation, agility and diversify ...
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