In the not-too-distant past, small and medium-sized businesses could handle their marketing needs in one fell swoop, by ...

Timed to UEFA Champions League play, the PepsiCo brand’s “No Lay’s, No Game” campaign returns with a geographically dispersed effort.

The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry.

Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.

Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.