What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

A new study from YouGov reveals that for most consumers globally, Father’s Day is still about sentiment, not sales.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Meta-owned app Instagram is ramping up efforts to support creative expression on its platform, rolling out a series of new tools and creator-focused initiatives as it marks its 15th anniversary.

Central to the campaign is a film that brings nutrients to life by personifying vitamins as guests at a lively house party hosted by the Zespri KiwiBrothers. This playful, vibrant setting visualises ...

Mattel has inked a strategic partnership with OpenAI to roll out AI-powered products and experiences inspired by its portfolio of iconic brands.

Solace, a company which helps enterprises adopt AI by enabling real-time, event-driven data movement across their entire business for the agentic age, announced that Paul Fitzpatrick has joined the ...

Marketing is facing heightened internal scrutiny as global brands tighten controls over budgets and messaging amid growing ...

Hilton has rolled out the latest chapter of its "It matters where you stay" brand campaign, featuring Bollywood heavyweight ...

UNICEF has launched a powerful new global campaign to mark the International Day of Play, held on 11 June, spotlighting what ...

JINRO is reprising its high-stakes brand play with Netflix’s Squid Game, this time tying up with season three of the global ...

British newspaper The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well.