Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Brand Safety Institute released a new tool that lets publishers check whether their site domains have been flagged as MFA by verification vendors.

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to ...

With Chevron overturned, it will be easier for companies to challenge FTC regulations in court, arguing that they exceed the ...

Acquiring Scibids and Rockerbox is about making DoubleVerify more attractive to potential customers and stickier with ...

To solve ad tech's intractable problems, there’s a solution that the advertising industry could borrow from the hacker world: ...

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns.

WBD's ad revenue dropped 7% last year. Its survival depends on its streaming service, Max, its lifeline in the intensifying ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...