TikTok, Instagram and Meta

Leaked Instagram deals reveal Meta is offering TikTok creators as much as $300,000 to post. Read the contract terms.
With TikTok's US future in limbo, Meta is sending creators exclusive content deals offering thousands of dollars in exchange for Instagram reels.
Meta Is Paying TikTok Influencers Big Bucks to Switch to Instagram Reels—A Look at the Contracts
Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the United States. Digital Music News first reported on Meta’s cash incentives last week—now Business Insider has seen the contracts.
Instagram tempts big TikTok creators over to Reels with massive bonuses
Capitalizing on TikTok's brief absence, Instagram is seeking to entice video creators with large cash bonuses to start posting Reels.
Meta Courts TikTok Stars with High-Paying Exclusive Deals for Instagram Reels
Meta is ramping up efforts to draw top TikTok influencers to Instagram with enticing offers for exclusive content.
Instagram is trying to pay creators to ditch TikTok, report claims
A new report claims that Instagram is offering content creators $50,000 or more to leave TikTok and post on Reels instead.
Meta Engages In 'War' With TikTok: Offers Top TikTok Creators Thousands to Switch to Instagram Reels
The battle for dominance in short-form video content is intensifying, with social media giants competing for creators and audiences alike. As TikTok faces an uncertain future in the U.S., its main rival,
Instagram tests much-requested Reels feature amid TikTok’s dicey future
Meta is testing a highly anticipated feature on Instagram Reels that allows users to pause a video just by tapping on it. For ...
Instagram gives creators more insight into their reels’ performance
Meta continues to target creators in the days following the U.S. TikTok ban. In addition to paying TikTok creators big ...
Instagram tests Reels pause feature as TikTok remains in limbo
Meta is testing a highly requested pause feature with a small group of users on Instagram Reels. The new feature is the ...
Instagram is reportedly trying to attract TikTok creators with large bonuses
With TikTok still absent from app stores, Instagram is offering creators $10,000 to $50,000 per month to exclusively post ...
CNN on MSN12d
Instagram rolls out TikTok-like features amid uncertainty about rival’s future
Instagram has made changes in recent days that appear to be aimed at attracting TikTok users while the short-video app’s ...
PCMag on MSN12d
Be Careful What You Like on Reels: Instagram Will Tell Your Friends
Users can now see what their friends are liking on Instagram via a dedicated Reels feed. As TikTok goes dark, Instagram also ...
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Mark Zuckerberg tries to explain how Meta missed TikTok
During an all-hands-on meeting yesterday, Meta CEO, Mark Zuckerberg, explained how the company managed to miss out on TikTok.
Trying out TikTok’s top competitors
When TikTok went off the air (to use a very old-fashioned phrase), there was a scramble to find an alternative to its ...