In July 2025, following a viral incident at a Coldplay concert involving Andy Byron, then the CEO of tech company Astronomer ( archived ), an alleged video statement made by his wife, Megan Kerrigan Byron, began circulating widely on social media.

Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

Pete DeJoy took over following former CEO Andy Byron’s resignation after he was captured on a “kiss cam” with a fellow Astronomer employee, who is not his wife, at a Coldplay concert.