Amazon.com Inc.’s Prime Day is slamming into President Donald Trump’s trade war, with ever-shifting tariffs prompting some brands to sit out the summer sale and some shoppers dropping hints they plan to pull back.

Among the good offers, there are also a lot of misleading Prime Day deals. Some of the discounts have been available for months, and Amazon has inflated the original prices of certain items to make deals look better than they really are,

Amazon Prime Day 2025 is an extended four-day event this year, lasting from July 8 to July 11.This year, the available TV deals include many brand-new 2025 models that recently hit the shelves.The most incredible bargain is a 65-inch Panasonic OLED TV on sale for under $1,