TikTok, owned by the Chinese company ByteDance, has been at the center of controversy in the U.S. for four years now due to concerns about user data As TikTok's future remains uncertain, a number of prominent moguls and companies are competing for the opportunity to purchase the app.

Many questions remain about the state of a potential deal, but loyal TikTok users have reason to be optimistic. Several interested parties have raised their hands to potentially buy the app, and Trump has expressed a desire to help facilitate a deal and preserve access to the platform.

TikTok’s future is in limbo as another deadline looms. For some users, nothing has been the same since those 14 hours in January anyway.

TikTok temporarily went dark for its 170 million American users but was reinstalled “as a result of President Trump’s efforts,” according to the app. Now it’s facing another possible ban.

QVC announced it will offer 24/7 live shopping streams on TikTok, even as the app faces a looming deadline to sell its U.S. operations due to national security concerns.

Substack continues to double down on video amid TikTok's uncertain future in the U.S. The company announced on Monday that it's rolling out a scrollable

President Donald Trump said Sunday he’d like “to see TikTok remain alive,” adding that there are “a lot of potential buyers” interested in the platform.  The president’s latest remarks on the matter came after he signed an executive order on Jan.

E-commerce platform TikTok Shop said it will launch to users in France, Germany, and Italy on Monday, expanding its reach further into Europe even as TikTok faces being shut down in the U.S. if Chinese owner ByteDance does not find an American buyer.