A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney

Sydney Sweeney is at the center of controversy surrounding a new American Eagle denim ad campaign. The "Euphoria" and "Madame Web" actress is featured prominently in the brand's new set of ads, which include the tagline "Sydney Sweeney Has Great Jeans.