Prada drops Kim Soo Hyun

Prada Cuts Ties With Kim Soo Hyun Amid Dating Scandal With Late Actress
Hoverlab, a South Korean news commentary site on YouTube, claimed that the actor and the late actress Kim Sae-ron had been in a six-year relationship since she was 15 years old.
Kim Soo-Hyun Dropped By Prada After Dating Scandal With Kim Sae-Ron Intensifies; Netizens Laugh 'Devil Wears Prada'
Kim Soo-Hyun was named a Prada brand ambassador in December 2023. He also attended the company's fall 2025 men's ready-to-wear runway show in Milan. The latest controversy around dating a minor Kim Sae-Ron is however leaving a deep impact on his personal and professional image along with his brand value.
Prada Terminates Contract With Kim Soo Hyun
Prada has ended its partnership with Kim Soo Hyun. On March 14, a representative from Prada Korea stated, “In consideration of the gravity of the issue,
Kim Soo-hyun removed as Prada's brand ambassador amid Kim Sae-ron scandal: Report
K-drama star Kim Soo-hyun has reportedly been removed as luxury brand Prada's brand ambassador following his alleged involvement in actor Kim Sae-ron's death scandal.
Prada terminates contract with Kim Soo Hyun — reports
Italian luxury brand Prada has reportedly terminated its contract just months after tapping Korean star Kim Soo-hyun, who is currently in the center of the controversy involving him and the late Korean actress Kim Sae-ron.
Agency admits Kim Soo-hyun dated late actress Kim Sae-ron but not during her minor years
The agency of Korean star Kim Soo-hyun admits the actor dated late actress Kim Sae-ron, but refutes claims their relationship started when she was a minor. Full story:
Prada drops Kim Soo Hyun as ambassador just after 3 months by ‘mutual agreement’ amid Kim Sae-ron controversy
Prada reportedly released a statement that Korean actor Kim Soo Hyun is stepping down as the global ambassador of their luxury brand.
Kim Soo Hyun's agency says actor dated Kim Sae Ron but didn't have underage relationship
Kim Soo Hyun's agency confirmed that the actor dated Kim Sae Ron for a year, but emphasized it didn't happen when she was just a minor. In a statement shared by K-entertainment outlet Soompi, his management Gold Medalist revealed that the two started a relationship in 2019 after Sae Ron "became a legal adult.
Kim Soo-hyun says Kim Sae-ron not a minor when they dated
Kim Soo-hyun’s agency GoldMedalist admitted that he and the late actress Kim Sae-ron indeed dated, although it noted that the pair’s relationship started in 2019, when the latter was already a “legal adult.
South Korean firms axe ads with actor Kim Soo-hyun over underage dating scandal
Star’s agency denies claims that he had a relationship with the late actress Kim Sae-ron when she was underage.
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Prada thrives despite China’s slowdown, driven by Asia-Pacific growth and Miu Miu’s success. Read more on PRDSY stock here.
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The Associated Press on MSN10d
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