Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

The Coldplay cheating scandal involving Astronomer CEO Andy Byron inspired 'Caught on the Jumbotron,' a book read 15K times in under 24 hours

Days after tech tech startup Astronomer announced the resignation of its married chief executive, Andy Byron, who was seen in a viral video with the head of human resources, Kristin Cabot, at the band’s performance at Gillette Stadium in Foxboro, Mass., the firm confirmed Thursday that Cabot is no longer employed by the company.