Mall-based teen accessories retailer Claire's, known for helping to usher in millions of teens into an important rite of passage — ear piercing — but now struggling with a big debt load and changing consumer tastes,

Claire's filed for bankruptcy in Delaware on Wednesday, marking the second time the jewelry accessories chain geared toward adolescents has entered Chapter 11 proceedings.

The retailer has struggled since its 2018 bankruptcy and isn’t well positioned for tariffs and other economic headwinds, analysts said.