Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

Bricks and Clicks offers a compelling narrative about how two industry veterans transformed a nostalgic drive-in chain into a modernized, customer-focused powerhouse.

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the ...

MassiveMusic will provide brands, agencies and platforms with a ‘seamless, end-to-end partner to maximize the impact of music ...

Our study offers invaluable insights into the strategic use of sonic elements in branding, helping marketers craft auditory identities that truly resonate with their audiences.” Professor ...

Key Insights ... the largest brand at about 25%. 2024's revenue was $14.2 billion, with Texas and California comprising 51% of the total. EchoPark's portion was $2.1 billion. Sonic Automotive ...

The limits of sensory branding—and why AI matters Tactile and sonic brand assets—like the ... but to amplify insight—making design both faster and more human-centric. Imagine sketching ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...