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Madness has given overlooked players the opportunity to cash in with the NIL that can come their way if they make a splash in ...

Just days after the buzzer-beater, Queen has landed a 'sweet' new NIL deal that involves his name and a sugary twist. The Maryland star has a deal with Dairy Queen, per Darren Rovell of Cllct. " ...

Fresh off a buzzer-beater to send his team to the Sweet 16, Maryland Terrapins center Derik Queen has signed a new NIL deal that celebrates ... Derik Queen, meet Dairy Queen.

Derik Queen is promoting Dairy Queen, the original DQ, as part of a new NIL deal after the Maryland star's buzzer-beater.

Around 37 Dairy Queen locations around Texas have closed since February, as a legal battle between the corporation and a ...

He's also the new king of Dairy Queen. The newest, most on-brand NIL deal signed during March Madness is between Queen and DQ, first reported by Darren Rovell on Thursday. Queen, who should be a ...

Maryland freshman star Derik Queen joined the ranks of college athletes landing major NIL deals by signing a partnership with Dairy Queen. Queen, known for his clutch performances on the court ...

NIL deals set to skyrocket at Crown Basketball Tournament This deal with Dairy Queen is just one of several big moves in Queen’s rapidly growing NIL portfolio. With nearly 60,000 social media ...

"From one iconic finish," the advertisement's narrator intones over a clip of a Dairy Queen soft serve cone, "to another," cutting to Queen's game-winner against the Colorado State Rams on Sunday.